For this company I worked in partnership with 1 other designer. Our sole purpose was to bring a bonus club scheme which was previously processed in an old fashioned way of customers receiving stamps on a physical card. We were tasked with creating a bonus club app - designing high quality wireframes, prototypes and replications that would be sent of to developers; all whilst still maintaining brand guidelines.
In order to develop this particular product, I chose to use the Design Thinking approach to guide me through the process. By following the steps, I was able to research thoroughly about the fashion e-commerce industry before I proceeded to analyze the problem and ultimately come up with a product solution.
Step 1: Empathize: User Interviews > Competitive Analysis >
Step 2: Define: User Personas > User Maps > Project Goals
Step 3: Ideate: Task Flow > User Flow > Information Architecture > Sketches and Wireframes > UI Kit
Step 4: Prototype: > Figma, Photoshop & XD
Step 5: Test : > Amends > And MORE Testing > Amends > AND MANY MORE Tests
Final Product: After going through all the steps of Design Thinking, I now have an app used by thousands of customers across android and apple products that I took part in creating. It's been a success so far.
An external company recommended changes to Bonmarché's website to direct visitor attention to critical elements and to use online shopping for older ladies in a more deliberate manner. I did this by using figma to create a banner under a different global banner. Although it replicated a few elements in the navigation bar, the point was to see if it would gain more clicks vs the navigation bar elements.After the changes, there were improvements to the following:
New visitor conversion rate
Bounce rate
Average time on page
Sale page engagement
In my role as a CRM Designer at Asda, I was responsible for creating engaging and visually compelling email designs on a daily basis. Each project began with receiving a brief, which outlined the key objectives and messaging for the campaign. From there, I would wireframe the entire email, carefully planning the layout and structure from top to bottom to ensure the content was well-organised and aligned with the brief’s goals.
For example, when tasked with creating a Euros-themed email for the final, I began by designing two different variants of the email for A/B testing. Using Adobe XD, I built detailed prototypes of each version, focusing on user experience and the optimal arrangement of elements to drive engagement. I also used Photoshop to edit and enhance graphics, incorporating custom designs and GIF animations to add visual interest and make the emails more dynamic.
Throughout the process, I annotated all my designs to ensure clear communication and alignment with the marketing team’s vision. The final result was a fully responsive, visually appealing email campaign that effectively captured the excitement of the event while delivering a seamless user experience.
