I have designed over 100 emails in my career path, most of them being for my employer Bonmarché. Each email generates on average just over £10,000. I build each email specifically with a target market in mind. I build these emails using briefs that would tell me which images to use and then I'm left to create the design myself. Each area of the email is linked with matching garments and CTA's.
Before building I create wireframes and prototypes using the Adobe Creative Suite. When approved I use HTML & CSS to code it all together and send out to 500 thousand customers.
In my role as a CRM Designer at Asda, I was responsible for creating engaging and visually compelling email designs on a daily basis. Each project began with receiving a brief, which outlined the key objectives and messaging for the campaign. From there, I would wireframe the entire email, carefully planning the layout and structure from top to bottom to ensure the content was well-organised and aligned with the brief’s goals.
For example, when tasked with creating a Euros-themed email for the final, I began by designing two different variants of the email for A/B testing. Using Adobe XD, I built detailed prototypes of each version, focusing on user experience and the optimal arrangement of elements to drive engagement. I also used Photoshop to edit and enhance graphics, incorporating custom designs and GIF animations to add visual interest and make the emails more dynamic.
Throughout the process, I annotated all my designs to ensure clear communication and alignment with the marketing team’s vision. The final result was a fully responsive, visually appealing email campaign that effectively captured the excitement of the event while delivering a seamless user experience.
